CollaborAction Items

The Co-ignite Collaborative Blog
Tags » business
  • What is Collaboration?

    Jeff Young
    Jeff Young on Dec 27, 2011
    Tagged in: teams, collaboration, business

    Here is an interesting article on collaboration:  (   It's point is to make a distinction about the definition and nature of collaboration and that it isn't what most people think it is.

    Co-ignite's definition of collaboration is: "A conscious awareness of the way we are working together that supports balancing our individual needs with the needs of the group as a whole."  It isn't consensus, although consensus may be used sometimes where appropriate as a decision making style.  It is more about the quality and depth of engagement that leads to discussion about how we are working together so we get the most out of it.

    Is there alignment between these two descriptions of collaboration?  I do sense some alignment, but I am currently not sure.  What do you think?  Leave a comment and share your views.

  • What Motivates Us?

    Jeff Young
    Jeff Young on Jun 02, 2010
    Tagged in: purpose, creativity, collaboration, change, business

    I received a cool email from Global Mindshift on Monday.  It contained a link to a 10 minute video from Daniel Pink on "The Surprising Truth About What Motivates Us."  This is solid research supporting the ideas and approach behind Co-ignite's CollaborAction Communities - that we need to make our work places more human in order to get better performance.  Dan makes the point so well in this fun video that I will stop here and just let you see for yourself.  Enjoy.  See if you become as mesmerized watching the illustrator drawing pictures as I was.

    The Surprising Truth About What Motivates Us

  • Are You a Luxury or a Necessity?

    Jeff Young
    Jeff Young on Jan 08, 2010
    Tagged in: learning, change, business

    Have you heard your customers tell you that they can no longer use your services because of the economy?  Do they politely tell you that they love what you do, would still recommend you to others, and they will return as soon as they have the money again?  This is one of the warning signs that you are positioning yourself too high for where your market is right now.

    Maslow’s Hierarchy of Needs:

    Do you remember Maslow’s Hierarchy of Needs?  His model offers a way of understand how people are coping in our present economy and how you can adjust and adapt to meet their current needs.   In Maslow’s Hierarchy, a human being is able to address higher needs only after the needs of lower stages have been satisfied.  The levels of needs in Maslow’s model are:


    What has happened in our economy over the past few months has moved most people from higher levels on this model down to the level of Safety.  As a result, if your product or service is not absolutely essential to your customers’ survival they will view you as a luxury and will choose to stop buying from you.  It’s that simple.